It’s always good to evaluate your own marketing activities: – Which measures were successful? What actions were profitable? – What did the highest ROI achieve? At what time of the year was the best deal? – Which communications channels should I use the marketing budget for? – What kind of marketing activities and what external […]
Are you planning your own business video or explanation video for your product and brand? Or have you already produced a video and are now looking for a good marketing strategy? In this case, it is important that your video is carefully designed, your video is talking to your target audience, and your message is […]
We often hear from interested customers and entrepreneurs that they hesitate to view an animated video: Ordinary videos are colorful, emotional and you can show products and services “live”. But you can do all this with animated or cartoon video. What matters is what you follow and what you ultimately want to convey to the […]
Maybe you think that video marketing is too modern for your target audience and you do not use it for that reason. Or you’ve already used video marketing before, but with poor success. It is true that, for some sectors, markets or target groups, video marketing is perhaps less attractive, but the market and communication […]
You probably do not want to hear about it anymore. Storytelling is now being blasted everywhere. There is nothing new to write about storytelling, but it is still an important topic and many do not yet use the many benefits of storytelling in their marketing effectively enough. What does storytelling mean? First, storytelling is used […]